dogwonder.co.uk

1. Most consumers believe most reputable brands perform similarly.
2. Consequently they choose brands not on rational grounds but according to subconscious “markers”.
3. They pay little conscious attention to advertising.
4. Active learning, or high involvement processing, produces enduring attitude changes.
5. However, most of us tend to process most media passively.
6. Despite appearances TV is a relatively low attention medium.
7. Advertisers try to get around this with attention-getting devices.
8. However, consumers’ perceptual filtering blocks these except where they are integrated with the message of the ad.
9. Information can be acquired passively by implicit learning, a subsconscious process that uses automatic processing and feeds into implicit memory.
10. Such memory stores perceptions and simple concepts only.
11. Info can also be acquired semi-consciously via shallow processing. Together shallow and automatic processing make up low involvement processing.
12. Most ads are processed using low involvement processing.
13. Implicitly learned perceptual and conceptual elements are stored as associations with the brand.
14. Implicit learning is used every time you see or hear an ad irrespective of how much conscious attenion you give it or whether you love or loathe it.
15. Ads processed with high involvement are outnumbered by up to 50 times by low involvement ads.
16. Implicit memory, though building more slowly than explicit memory, it is more durable.
17. If a brand association triggers an emotional marker, consumers can be strongly influenced towards the brand without realising it.

Source: The Hidden Power of Advertising (Admap)

Seeing as its Election day (Local, Mayoral and European) and the faint whiff of xenophobia is in the air it seems right for me to write about my own attempt of cultural exchange in this torrid time - yes I visited west london.

As a native North Londoner, going to any of the other ‘quadrants’ is quite a feat (both mentally and technically). Of course I made sure I had my passport, malaria shots and insurance before getting on the Circle line en-route to Earls Court, but all in all it was a wonderful experience. Once I had clawed my way through the throng of 4x4 driving, Burberry wearing throng, I found that much of the experience was actually quite pleasant.

For some reason (and I am sure this occurs in most major cities), people tend to become quite tribal when living in London and will associate themselves with one of the 4 quadrants; west, east, North and south (salf). Indeed most of it is banter, yet sometimes this can descend into horrible stereotyping and myth creating (as most of this Blog is demonstrating in an almost Kilroy-esque way).

The reason for under-taking such a trip was to see a friend perform at the ‘Troubadour’ cafe. An excellent place with some excellent bands; Fireworks Party, The Light Years, Jamie Russell, Southpaw and Erik Windrich.

Much enjoyed. I think I might review my London containment. Next week east lahndan. Love a duck. Ooops maybe need a little longer.

Bitch monkeys the lot of them (NeoCons that is)

Movies
Cry Yuma
Here Comes The Coast Guard
Preacher With A Shovel (with Dolores Montenegro)
The Revenge of Abe Lincoln
The Wackiest Covered Wagon in the West
Calling All Quakers (with Dolores Montenegro)
Gladys The Groovy Mule
Today We Kill, Tomorrow We Die
Dial M For Murderousness
The Erotic Adventures of Hercules
P is for Psycho
The President’s Neck is Missing!
The Boatjacking of Supership 79
Hydro: the Man With the Hydraulic Arms
Good-Time Slim, Uncle Doobie, and the Great ‘Frisco Freak-Out
Muppets Go Medieval (1977) (with Dyan Cannon and The Muppets)
The Greatest Story Ever Hula-ed
They Came to Burgle Carnegie Hall
Meet Joe Blow
Give My Remains to Broadway
The Verdict Was Mail Fraud
Leper in the Backfield
Make-Out King of Montana
The Electric Gigolo
The Contrabulous Fabtraption of Professor Horatio Hufnagel
David Vs. Super Goliath
Suddenly, Last Supper

TV Series
Troy and Company’s Summertime Smile Factory
Buck Henderson, Union Buster
Handle With Care
The Springfield Squares
Impulse Buying Network (IBN)
Christmas Ape (cartoon)
Christmas Ape Goes To Summer Camp (cartoon)
Son of Sanford and Son
After Mannix

TV Specials
(host) Miss American Girl Pageant
(host) Carnival of the Stars
The Simpsons 138th Episode Spectacular
(Fox Network Special) Alien Nose Job
(Fox Network Special) Five Fabulous Weeks of “The Chevy Chase Show”
The Simpsons Spin-Off Showcase
I Can’t Believe They Invented It!
The Candy Bar That Cleans Teeth
Eyeball Whitener
Spiffy, the 21st Century Stain Remover
The Juice Loosener

Educational films
Fuzzy Bunny’s Guide To You-Know-What
Here Comes The Metric System
Lead Paint: Delicious But Deadly
60 Minutes of Car Crash Victims
Alice’s Adventures through the Windshield Glass
The Decapitation of Larry Leadfoot
Pepsi Presents Fractions
Meat Council film : Meat And You: Partners in Freedom
Two Minus Three Equals Negative Fun
Firecrackers: The Silent Killer
Shoplifters BEWARE
Designated Drivers: The Lifesaving Nerds
Phony Tornado Alerts Reduce Readiness
Young Jebidiah Springfield
Locker Room Towel Fights : The Blinding of Larry Driscoll

Videos
(Self-Help) Adjusting Your Self-O-Stat (with Brad Goodman)
(Self-Help) Get Confidence, Stupid!
(Self-Help) Smoke Yourself Thin
(DIY) The Half-Assed Guide to Foundation Repair
(DIY) Dig Your Own Grave and Save
(DIY) Mothballing Your Battleship

Telethons
Let’s Save Tony Orlando’s House
Out With Gout ‘88
Springfield Public Television Telethon

Informational films/kiosks
Ah! Fudge chocolate factory introductory video
Introductory video to Rancho Relaxo
Voice-over for the Duff Gardens commercial
Pepsi Presents Addition and Subtraction
Springfield Knowledgeum Introductory Film
Welcome to Springfield Airport
Where’s Nordstrom?

Miscellaneous appearances/products
(singing) We’re Sending our Love Down the Well
(celebrity funeral) Herschel Shmoikel Krustofski, (Krusty The Clown)
(celebrity funeral) Andre The Giant, We Hardly Knew Ye
(celebrity funeral) Shemp Howard, Today We Mourn A Stooge
(musical) Stop the Planet of the Apes : I Want To Get Off!
(fragrance) Smellin’ of Troy

So our Trace isn’t very happy about the ‘Public Sniggering’ at the loss of art in the recent blaze at Momart, infact she is outraged.

Speaking yesterday, Emin said: “What has really upset me isn’t the loss of the work, it is the reaction by the British public. ‘Good riddance to bad art’, the general public sniggering on an audience like [BBC Radio 4’s]Any Questions.”

She continues

“I am not saying they have to understand it. What I am saying is don’t laugh at it when it all burns down in a fire. That is just not fair and it is not funny. It is not polite and it is bad manners. I would never laugh at a disaster like that.”

However I am sure the public would be much more upset if the artists didn’t have certain attitudes towards their own work. Attitudes that seem to be saying to the audience, ‘fuck you’. The nature of most modern British art is one of self-negation, destruction and throw away. Is it any wonder that when the art is literally thrown away the British public (with somewhat a penchant for irony) find the result a little funny?

Emin was once was quoted as saying “The other day I hated my art so much I wanted to smash it, like you abuse a faithful lover.”?

Also ‘I need art like I need God’. I am not sure of Emin’s religious beliefs, but this ambiguous quote seems to suggest both that she needs art and does not need art, depending on the audiences religious viewpoint.

Yet “For years, I made religious art”, Emin declares “Then I destroyed it, I did, like, a thousand drawings of Jesus being crucified; I was very interested in Mary Magdalene, I did drawings of her at His feet; I did the Wedding Feast at Cana, and John the Baptist’s hand - just his hand. And I did lots of Depositions”.

So it appears she is somewhat religious but at the same time destroys the art associated with it. Hmmm, again an almost paradoxical quote. She herself seems to be obsessed with the destruction of her own work, and indeed the destruction of the idea behind it.

I may be wrong but it seems to me that the meaning is not lost on the British public, infact I think they get the concepts extremely well, possibly better than Emin?

Anyway, maybe we are all philistines in this country, maybe we are not, maybe we just find the idea that self-destructive work has been destroyed by matters out of the artist’s hands just a little funny.

So, lets us finish here with a quote from Emin:

“I do not believe that at this moment in time, if that changes in years to come I don’t know, but what happens here today and changes as we go along that is part of life’s learning and part of your inner beliefs.”

Clear things up for you?