Way back when I said I would post photos of the last journey of the 73. Just a mear 9 months after the event I can present them below.
I must admit my initial rage at the new bendy buses has subsided. They are still a little irritating (smelly and prone to getting stuck on tight corners), but generally are alright.
Interesting concept about organisations aligning themselves alongside each other in advertisments in order for each to benefit. I assume the aligments at first will be small cool company / large less cool company. The large company gets some cult coolness, the small company gets a much higher profile.
Course this in by no means new, but then trend does seem to be increasing, and I can see as advertising becomes more fractured and the message diluted, it could be important for groups of large companies securing partnership with other large companies in a ‘lifestyle’ brand excercise. Such as Nike + Evian = Just do it naturally…..etc…..
